Post Graduate Diploma in Digital Marketing (PGDDM)

🎓Post Graduate Diploma in Digital Marketing (PGDDM)

 Admission Open for Batch 8 

𝑨𝒅𝒎𝒊𝒔𝒔𝒊𝒐𝒏 𝒊𝒔 𝒔𝒖𝒃𝒋𝒆𝒄𝒕 𝒕𝒐 𝒔𝒆𝒂𝒕 𝒂𝒗𝒂𝒊𝒍𝒂𝒃𝒊𝒍𝒊𝒕𝒚. 𝑨𝒅𝒎𝒊𝒔𝒔𝒊𝒐𝒏𝒔 𝒘𝒊𝒍𝒍 𝒄𝒍𝒐𝒔𝒆 𝒐𝒏𝒄𝒆 𝒂𝒍𝒍 𝒔𝒆𝒂𝒕𝒔 𝒂𝒓𝒆 𝒇𝒊𝒍𝒍𝒆𝒅. 𝑷𝒍𝒆𝒂𝒔𝒆 𝒄𝒐𝒎𝒑𝒍𝒆𝒕𝒆 𝒚𝒐𝒖𝒓 𝒂𝒅𝒎𝒊𝒔𝒔𝒊𝒐𝒏 𝒂𝒔 𝒔𝒐𝒐𝒏 𝒂𝒔 𝒑𝒐𝒔𝒔𝒊𝒃𝒍𝒆 𝒕𝒐 𝒔𝒆𝒄𝒖𝒓𝒆 𝒚𝒐𝒖𝒓 𝒔𝒆𝒂𝒕.

 Class Start (Tentative):  October 9, 2026 (Friday)  Class : Fridays only (On-Campus)

Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.

Admission Requirements:

*Bachelor’s degree from any UGC-approved university or college from Any discipline (i.e. BSC, BSS, MBBS, BBA etc.)

Admission Required Documents:

• 2 Passport size photographs
• Photocopy of NID/Passport
• Photocopy of SSC, HSC & Bachelor both Certificates & Mark sheet

📘 Program Outline

📗 Term I

1. PGDDM 101: Introduction to Marketing

2. PGDDM 102: Website Planning and Creation

3. PGDDM 103: Content and E-mail marketing

📙 Term II

4. PGDDM 201: Search Engine Optimization (SEO)

5. PGDDM 202: Social Media Marketing (SMM)

6. PGDDM 203: Data Analysis, Sales Funnel & Monetization

 Update Course Outlines (Summer 2026): Please click on “Download Course Outline” button.

 To download the full course outline, please click the “Download Course Outline” button.

Degree requirements:

📌 Students must complete the following six courses with a minimum of 2.0 CGPA.

Tuition fees Breakdown:

• Application Form: BDT. 500.
• Admission Fees (Non-Refundable): BDT 10,000
• Tuition Fees: BDT 32,400 for the program. (Waiver applicable only on this amount)

Total Course Fee TK. 42,900

Course Duration: 24 Weeks

 Waiver criteria:

• 25% on tuition fees (Tk 8100/-) off for UIU graduates;
• 25% on tuition fees (Tk 8100/-)off for a group of 3 or more employees from the same organization;
• 25% on tuition fees (Tk 8100/-)off for the members of any registered professional bodies in Bangladesh;
• 25% on tuition fees (Tk 8100/-)off for ICAB, ICMAB, CA students and  graduates;
• 30% on tuition fees (Tk 9720/- )off for paying full tuition fees at the time of admission.

Note: Students will avail only ONE type of waiver

Mode of Payment:

• Installment 1: BDT 15,500 During Admission
• Installment 2: BDT 13,700 During Term-1
• Installment 3: BDT 13,700 During Term-2

Admission form is available in UIU permanent campus admission office.

Contact person:

Nafis Kamal
Executive, IBER,
United International University
Mobile: 01770152783
The preferred time for phone calls is from 9.00 AM to 6.00 PM (Friday to Tuesday)
Email: iber@uiu.ac.bd