INSTRUCTORS:
Md. Aksadur Rahman
Data Science & Machine Learning Trainer | Analyst | Program Manager | Project Manager | Lead Business Analyst | ERP Consultant | Supply Chain Consultant | QA ManagerNurul Akter Towhid
Lead data scientist at COEL Incorporation, Tokyo, JapanIshteaque Alam
Senior Software Engineer at Apurba Technologies Ltd.Categories
4th batch of Post Graduate Diploma in Digital Marketing (PGDDM)
offered Jointly by
IBER, United International University & BASIS Institute of Technology & Management (BITM)
Admission is now going on
Admission deadline October 30, 2024
(Seats are limited)
Expected date for Class start November 01, 2024
(Classes will be held on campus only on Friday)
Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.
Admission Requirements:
*Bachelor’s degree from any UGC-approved university or college from Any discipline (i.e. BSC, BSS, MBBS, BBA etc.)
Admission Required Documents:
- 2 Passport size photographs
- Photocopy of NID/Passport
- Photocopy of SSC, HSC & Bachelor both Certificates & Mark sheet
Detail Outline:
SEMESTER-1
- Introduction to Marketing
- Marketing and Digital Marketing
- The Marketing Mix – Product
- The Marketing Mix – Price
- The Marketing Mix – Place
- The Marketing Mix – Promotion
- Marketing Research
- Market Segmentation
- Internal and External Assessment
- Internal and External Assessment
- Setting Objectives and Strategies
- The Marketing Budget
- The Marketing Plan
- Website Planning and Creation
- Niche and domain Selection and Planning
- Resource Collection
- Web Site Design and development
- Content and email marketing
- Web content writing
- Technical and Creative Writing
- Social media content creation
- Video content creation
- Email Marketing
SEMESTER-2
- Search Engine Optimization (SEO)
- Practical SEO
- Local SEO
- Search engine marketing and Google ads
- Social Media Marketing (SMM)
- Facebook Marketing and advertisement
- Youtube marketing
- Instagram Marketing
- LinkedIn Marketing
- Data Analysis, sales funnel & monetization
- Web Analytics
- Strategy, Reporting and Scaling
- Sales funnel process and application
- Monetize your digital marketing knowledge
- Monetize your digital marketing knowledge
Tuition fees Breakdown:
- Application Form: BDT. 500.
- Admission Fees (Non-Refundable): BDT 10,000
- Tuition Fees: BDT 32,400 for the program. (Waiver applicable only on this amount)
Total Course Fee TK. 42,900
Course Duration: 24 Weeks
Waiver criteria:
- 25% on tuition fees (Tk 8100/-) off for UIU graduates;
- 25% on tuition fees (Tk 8100/-)off for a group of 3 or more employees from the same organization;
- 25% on tuition fees (Tk 8100/-)off for the members of any registered professional bodies in Bangladesh;
- 25% on tuition fees (Tk 8100/-)off for ICAB, ICMAB, CA students and graduates;
- 30% on tuition fees (Tk 9720/- )off for paying full tuition fees at the time of admission.Note: Students will avail only ONE type of waiver
Mode of Payment:
- Installment 1: BDT 15,500 During Admission
- Installment 2: BDT 13,700 During Term-1
- Installment 3: BDT 13,700 During Term-2
Admission form is available in UIU permanent campus admission office.
Contact person:
Md. Anisur Rahman Khan
Executive, IBER,
United International University
Cell; 01770152783
Friday to Tuesday(9am- 6pm)
Email: iber@uiu.ac.bd