Post Graduate Diploma in Digital Marketing (PGDDM)

4th batch of Post Graduate Diploma in Digital Marketing (PGDDM)
offered Jointly by
IBER, United International University & BASIS Institute of Technology & Management (BITM)

Admission is now going on

Admission deadline June 05, 2024

(Seats are limited)

Expected date for Class start

June 07, 2024

(Classes will be held on campus only on Friday)

Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.

Admission Requirements:

• Minimum Bachelor degree from any recognized university/university college
• 2 Passport size photographs
• Photocopy of NID/Passport
• Photocopy of all Certificates & Mark sheet

 Detail Outline:

SEMESTER-1

1. Introduction to Marketing

• Marketing and Digital Marketing
• The Marketing Mix – Product
• The Marketing Mix – Price
• The Marketing Mix – Place
• The Marketing Mix – Promotion
• Marketing Research
• Market Segmentation
• Internal and External Assessment
• Internal and External Assessment
• Setting Objectives and Strategies
• The Marketing Budget
• The Marketing Plan

2. Website Planning and Creation

• Niche and domain Selection and Planning
• Resource Collection
• Web Site Design and development

3. Content and email marketing

• Web content writing
• Technical and Creative Writing
• Social media content creation
• Video content creation
• Email Marketing

SEMESTER-2

4. Search Engine Optimization (SEO)

• Practical SEO
• Local SEO
• Search engine marketing and Google ads

5. Social Media Marketing (SMM)

• Facebook Marketing and advertisement
• Youtube marketing
• Instagram Marketing
• LinkedIn Marketing

6. Data Analysis, sales funnel & monetization

• Web Analytics
• Strategy, Reporting and Scaling
• Sales funnel process and application
• Monetize your digital marketing knowledge
• Monetize your digital marketing knowledge

Tuition fees Breakdown:

• Application Form: BDT. 500.
• Admission Fees (Non-Refundable): BDT 10,000
• Tuition Fees: BDT 32,400 for the program. (Waiver applicable only on this amount)

Total Course Fee TK. 42,900

Course Duration: 24 Weeks

 Waiver criteria:

• 25% on tuition fees (Tk 8100/-) off for UIU graduates;
• 25% on tuition fees (Tk 8100/-)off for a group of 3 or more employees from the same organization;
• 25% on tuition fees (Tk 8100/-)off for the members of any registered professional bodies in Bangladesh;
• 25% on tuition fees (Tk 8100/-)off for ICAB, ICMAB, CA students and  graduates;
• 30% on tuition fees (Tk 9720/- )off for paying full tuition fees at the time of admission.

Mode of Payment:

• Installment 1: BDT 15,500 During Admission
• Installment 2: BDT 13,700 During Term-1
• Installment 3: BDT 13,700 During Term-2

Admission form is available in UIU permanent campus admission office.

Contact person:

Md. Anisur Rahman Khan
Executive, IBER,
United International University
Cell; 01770152783 (9am- 6pm)
Email: iber@uiu.ac.bd